How Vendor Sponsorship Helps in Building Brands

DVCOM Brand Building Program (BBP) in its uniqueness choses the right alliances with vendors with long term visions and commitment for long haul. There are three key factors that are significantly important for the vendor, which are; Brand Emotion, Brand Experience and Brand Exposure.(3E)

Brand Emotion

Vendor sponsorship plays a key role in building their Brand equity in the region through various brand building initiatives in reaching out to the right audience. The emotional associations driven by the functional characteristics of the Brand is important for it to live and shine. Brand lives longer and survives with its leadership, vision, local & global presence and acceptance. Sponsorship often provides a unique and effective vehicle for developing the much needed associations and collaborations. Brand building at emotional level helps the vendor to contemplate its positioning strategy in connecting with the right audience at the right time. Right partnership alliances is the key to the gateway of success. Larger the association is, the wider the brand reach.

Brand Experience

Brand experience proves the brand excellence. Therefore, vendors sponsoring the market events enhances the brand experience for the larger audience to witness its worthiness creating ample result oriented prospective opportunities.  Through the vendor’s sponsorship initiatives, the associated partner community gets hugely benefitted with unparalleled rewarding incentives, which is a booster to the business.

DVCOM has been hosting such events regularly each year and; one such event is DrayTek Channel Champ jointly organized under the sponsorship of DrayTek.  DrayTek Channel Champ event invites all the associated partners to receive the rewards and awards for their annual performance. During the event, the new product launch is also displayed for partners to witness the avenues to design business specific solutions for complex environments maximizing the end users benefits and the profits. Partners are also trained during such events on the new launch enabling them to explore new and unexplored prospects to position the solutions effectively. Yealink Marathon is also one such event organized jointly by Yealink and DVCOM to do a virtual run to enhance the sales.

Brand Exposure

Brand exposure is achieved through marketing initiatives, Social Media campaigns, special sales offers, partner training programs, partner award ceremonies, brand promotional joint events at partner-distributor level, which are the key strategic brand exposure activities.

Determining, how the brand exposure awareness has impacted the targeted audience, it is imperative to conduct pre-post surveys to understand, if the various events and activities have been resourceful and informative from the business solution perspectives. A new product launch and its unique proposition can add lot of value for partners to identify and capitalize new opportunities.

Therefore, a new product technology will reflect vendor’s innovation strengthening the value proposition of a brand benefitting the audience, it is being designed for. Vendor’s sponsorship is a powerful source, which opens up the avenues for PR, print media coverage as the best ways and mean for a maximum outreach.

IPSec LAN-LAN VPN between Vigor and Cyberoam.

Vigor Model- 2912 Ver-

Cyeberoam Model- CR25iNG – 10.6.3 MR-4

This article describes a detailed configuration example that demonstrates how to set up a LAN-to-LAN IPSec VPN connection between Cyberoam and Vigor using preshared key to authenticate VPN peers.

Throughout the article we will use the network parameters as shown in the diagram below



Step by Step Configuration on Cyberoam

Step 1: Create VPN Policy

  • Go to VPN and create VPN Policy with following values:
    • Policy Name: Vigor2912
    • Description: If required
    • Allow Re-keying: Yes
    • Key Negotiation Tries: 3
    • Authentication Mode: Main Mode
    • Pass data in compressed format: Enable

Phase 1

    • Encryption Algorithm: AES256: Authentication Algorithm MD5
    • Encryption Algorithm: AES256: Authentication Algorithm SHA 1
    • DH Group (Key Group): 2 (DH1024)
    • Key life: 28800 sec
    • Rekey margin: 120 Sec
    • Randomize Rekeying margin by: 0
    • Dead Peer Detection: Enable
    • Check Peer After Every: 10 Sec
    • Wait for response upto: 30 Sec
    • Action When Peer unreachable : Disconnect

Phase 2

    • Encryption Algorithm: AES256       Authentication Algorithm: MD5
    • Encryption Algorithm: AES256       Authentication Algorithm: SHA1
    • PFS Group (DH Group): None
    • Key life: 3600 sec


Step 2: Create VPN Connection

  • Go to VPN IPSec Connection Create Connection and specify parameters as follows:
    • Connection name: Vigor2912
    • Description: If required
    • Connection Type: Site to Site
    • Policy: Choose Vigor 2912 policy
    • Action on restart: Respond only
    • Authentication Type – Preshared Key
    • Preshared Key: 0123456789
    • End points Details Local (WAN IP address) –
    • Remote :
    • Local: choose Cyberoam Local Subnet from the Object :
    • Remote: Choose Vigor Local Subnet from the Object :



Step 3 Go to VPN and Remote Access >> Remote Access Control Setup

  • To allow the VPN traffic through routers, enable IPsec services as per following screen


Step 4 Go to VPN and Remote Access LAN to LAN

  • Choose an unused profile, e.g. 1. and click Next to continue.
  • The status of unused profile will be “???”

Section 1: Common Settings

  • Enter a Profile Name and enable the profile
  • As Vigor router will always initiate the VPN connection, for Call Direction click “Dial-Out” and click “Always on” to enable always on VPN tunnel.

Section 2: Dial- Out Settings

  • Under Type of Server I am calling, select “IPSec Tunnel” and enter WAN IP address/hostname of Cyberoam i.e. as Server IP/Host Name
  • Under IKE Authentication Method, click “Pre-Shared Key” and enter Pre-Shared Key 0123456789
  • Under IPSec Security Method, click “High (ESP)” and select AES with Authentication
  • Click “Advanced” button

In Advanced settings enter parameters as follows:

    • IKE phase 1 mode: Main mode
    • IKE phase 1 proposal: AES256_SHA1_G2
    • IKE phase 2 proposal: AES256_SHA1/AES256_MD5
    • IKE phase 1 key lifetime: 28800
    • IKE phase 2 key lifetime: 3600
    • Perfect Forward Secret: Disable


Section 5: TCP/ IP Network Settings

  • Enter following parameters
    • Remote Network IP – (Cyberoam’s internal network IP)
    • Remote Network Mask –
    • Local Network IP- (Vigor Internal network IP)
    • Local Network Mask-
    • Click “OK” button


After above configurations see the VPN status below.




DVCOM region’s first WebRTC based Contact Center Solution Provider.

The webRTC is the new trend in communication. It utilizes web browser to make audio/video calls. Currently the well supported browsers for webRTC are Mozilla Firefox and Google Chrome. The advantage of utilizing webRTC is to have a smooth communication in call center without installing additional plugins or license soft phone  in agents computers. This also become cost effective and handy, in case if you lost the soft phone licence or PC get formatted etc. You need to re-purchase/re-install the soft phone license where as utilizing webRTC all such concerns are eliminated.

DVCOM Tech is the official Digium (creator of Asterisk) distributor in the MENA region that brought asterisk officially to the region provides open source asterisk based call center solutions in collaboration with Queuemetrics world’s most popular and widely adopted call center statistics application for asterisk from Loway Research.


The latest version of Queuemetrics has embedded the webRTC in the agent screen panel that becomes very handy and productive during call center operation for the agents. It has also inbuilt capability to integrate any web based CRM or custom CRM.